How we experience life, relationships, entertainment, education, exercise, and work have been completely transformed (for better or worse) because of mobile. More than 2/3 of our time on mobile phones is now used for non-communication activities with the average American spending 94 minutes per day utilizing mobile apps vs. 72 minutes of web-based consumption. Mobile is poised to surpass television as the dominant consumer access point for all media.

Why Mobile Will Dominate the Future of Media and Advertising theatlantic.com

We're about to enter a world where there are more tablets and smart phones than PCs. If you're in the mobile advertising business, your rocket ship takes off in five, four, three ...