50% of Agency Execs to Increase Ad Spend in Tablet Video

Tablet video on the rise...make sure your strategy includes the right daypart! Tablet viewing rises in the morning, subsides during the day, and then peaks at night with one-third of all tablet video plays occurring during prime time.

50% of Agency Execs to Increase Ad Spend in Tablet Video mediapost.com

Brands and marketers are digging the effectiveness of online video buys and they plan to ante up for more cross-platform buys this year, including those on tablets. That’s according to ad network Brightroll’s annual report...