Online Video Use Boosts TV Viewing, Engagement, comScore Study Finds

Need consumer-brand engagement? Consider a multi-screen strategic approach - TV, online video & mobile. Multi-screen viewers are the most engage.

Online Video Use Boosts TV Viewing, Engagement, comScore Study Finds mediapost.com

While the bulk of TV audiences are still reached via TV only, the online scope of TV networks is growing, according to a just-released comScore study. About 26% of audiences are reached with content online, and 12% specifically...