Hispanic Women Leverage Various Tools for Best Deals: Study
Hispanic women = proactive & connected shoppers require a multi-channel marketing approach. They consistently rank higher than both Caucasian & African American women, by about 10 percentage points in key shopper behaviors. 60 percent of Hispanic women use apps to search for the lowest price. 53 percent make it a point to...more
Hispanic Women Leverage Various Tools for Best Deals: Study digitalmedia.progressivegrocer.com
Hispanic women represent the most proactive shopper segment in terms of searching for the best deals across all retail channels, according to WSL/Strategic Retail, a consulting firm on shopper behavior and retail trends. The...