Verizon exec: Mobile will save retail

Mobile = personalized marketing & messaging. When using mobile, brands need to create a unique relationship with their shopper...and never take advantage of the relationship.

Verizon exec: Mobile will save retail mobilemarketer.com

NEW YORK - Mobile offers opportunities for brands and merchants to deliver contextual services that can delight customers, according the members of a panel discussion at the MMA Forum on Wednesday. However, because such...