Shoppers will keep coming back to Ecommerce sites that are easy to navigate, reliable & trustworthy. Spend time to discover how the shopper is engaging with the website and/or mobile website...and how Ecommerce connects back to the physical store.

How to Design an Ecommerce Website Experience Your Shoppers Adore blog.hubspot.com

While many online shopping experiences are smooth sailing, others can range anywhere from mildly frustrating to just plain cringe-inducing ... and unfortunately those hair-pulling experiences end up costing ecommerce businesses...