Coca-Cola’s marketing focuses on ‘shared value’

Consumer empowerment, shift in attitudes & beliefs and new technology communication vehicles requires brands to focus on consumer engagement & brand advocates vs. awareness.

Coca-Cola’s marketing focuses on ‘shared value’ bevindustry.com

Coca-Cola requires a deep and meaningful shared-value approach to appeal to consumers and stakeholders who increasingly judge companies and brands as much on the content of their character as the quality of the products and...