How Augmented Reality Is Shaping the Future of Retail

New challenge for shopper path-to-purchase - Augmented Reality will allow shoppers to virtually wear garments — smelling, hearing and feeling the fabric as if it were real.

How Augmented Reality Is Shaping the Future of Retail mashable.com

The Global Innovation Series is presented by BMW i, a new concept dedicated to providing mobility solutions for the urban environment. It delivers more than purpose-built electric vehicles -- it delivers smart mobility services.