Hearst ramps up mobile strategy with HTML5 sites, private ad exchange

Mobile media traffic increasing as readers preference for alternative media platforms grow. Audiences are empowered and want to consume media in their preferred platforms: magazine, online, tablet, smartphone.

Hearst ramps up mobile strategy with HTML5 sites, private ad exchange mobilemarketer.com

Hearst is coming on strong in mobile, having recently redesigned all of its digital properties using HTML5 technology while also launching an ad exchange that will enable advertisers to deliver mobile ads at scale. As of...