Mobilizing Shoppers™ - Consumer engagement...it's not about shrinking content to fit on a smartphone. Smart brands and retailers create personalized content based upon context and device. Content marketing is extremely difficult today given all the various digital and mobile occasions...one size doesn't fit all!

Millennials render campaigns extinct, channels irrelevant

luxurydaily.com NEW YORK – Millennials are rapidly changing how brands approach marketing, according to a senior executive from SDL June 25 at Forrester’s Forum for Customer Experience Professionals East: “Why Good Is Not Good Enough.” The...