90pc identify smartphone as easiest-to-use in-store shopping device

Mobilizing Shoppers™ - The smartphone engages shoppers through the entire Path-to-Purchase - awareness, purchase & loyalty/CRM. This requires a responsive mobile website with content customized by usage occasion.

mobilecommercedaily.com Pointing to the potential of beacons and push notifications to enhance the in-store shopping experience, 90 percent of consumers who responded to a new survey being released today by Gannett divisions G/O Digital and...