Mobilizing Shoppers™ - Consumer privacy and especially permission (opt-in) legal requirements are much stricter for mobile marketing programs. Brands should always operate under the current the legal requirements, but more importantly consider the impact and experience from the consumer perspective.

sharing personal data with marketers

tomfishburne.com Consumers are increasingly aware just how much personal data they’re sharing with marketers. Whether browsing online or shopping in a store with a loyalty c