Mobilizing Shoppers™ - Mobile media consumption is disrupting advertising measurements: mobile device data, engagement rate, shares, video downloads, social interactions, impressions, clicks and purchase intent. Since mobile is individual/personal content must be created for the media usage/context...creating an extremely complex media strategy/plan/buy.

Advertisers Are Struggling to Keep Up as Spending Shifts to Mobile

adweek.com While a whopping 91 percent of the advertisers polled by data company Jivox said their companies will spend more on mobile ads this year, many reported feeling frustrated by new technology and the need for better insights as they...