Mobilizing Shoppers™ - Nice validation, we also have seen higher mobile ad campaign performance from AdTheorent - Mobile ad campaigns work best with a clearly defined target audience (behavior, attitude needs) and messaging that is customized for the specific target.

Reebok sees higher engagement with targeted mobile campaign

mobilemarketer.com Reebok International found that using a predictive targeting model for a mobile ad campaign produced measurably better results than less targeted efforts as determined by research from the Qunnipiac University School of...