Mobilizing Shoppers™ - Mobile is the only media vehicle that engages shoppers throughout the entire path-to-purchase - awareness, interest, showrooming and checkout...with mobile coupons. The challenge...make it simple for shoppers and integrate into retailer POS systems.

Mobile drives significant changes in coupon-related behaviors

mobilemarketer.com The number of ecoupons redeemed by consumers is expected to double over the next three years, driven in large part by mobile, which is impacting how consumers search for, store and redeem offers, according to new research...