Twitter’s Buy button unlikely to be a big revenue driver

Mobilizing Shoppers™ - The mobile + social connection is now streamlining the path-to-purchase with Twitter social shopping "buy" button. Virtual/social word-of-mouth will become even more powerful with instant buy button.

mobilecommercedaily.com Twitter’s testing of a “Buy” button gives social shopping a boost, although the move is not likely to significantly enhance revenue, given the social-media site’s strength is handling quick, fast information rather...