Appetite for Convenience: How Millennials are Changing the Hispanic Shopping Basket - with 62% of Hispanic Millennials being U.S.-born, the American lifestyle is influencing this generation more than their predecessors.

When it comes to food preparation, most Hispanics (58%) prepare food at home, whereas Millennial Hispanics are shifting toward ready-made prepared foods

For Hispanics, however, not all convenience foods are created equal. To succeed with the convenience-focused Hispanic Millennial, you have to get it right when it comes to both product and flavor.

Source: Nielsen