Mobilizing Shoppers™ - Retailers targeting Millennials, and have a mobile commerce responsive website will have a big advantage vs. competitors. Millennials want convenience, and being able to purchase right from their smartphone is the shortest Path-to-Purchase.

68pc of retailers overlook mcommerce investments: report

mobilemarketer.com A surprising 68 percent of retailers have no plans for new or continued investments in mobile infrastructure for holiday 2014 despite the fact that many recognize mobile commerce as their top competitive weakness and the...