Mobilizing Shoppers™ - Nielsen research recently analyzed 11 key marketing touch points and found that eight are digital; the other three are print. Today, half of U.S. consumers use between four and seven touch points. Millennials, however, use between eight and 11 touch points. And what’s more, the incremental touch points are typically digital—an added reason why retailers should be growing their touch point offerings less.

Today's Empowered Shopper and Opportunities to Reach Them

nielsen.com Shoppers have never been more empowered than they are today. They’re connected, aware of where the deals and best products are—and they have more paths to purchase to choose from. As a result, retailers are challenged to stay on...