Mobilizing Shoppers™ - Latinos are ambicultural and can seamlessly shift between the two cultures without thinking. Brands need to connect culturally by communicating in both languages....and personally engaging on their 24/7 connected media vehicle - mobile devices.

Hispanic Millennials are Not Acculturating, 'They're Shaping...

latinpost.com President and CEO of marketing firm Pinta, Mike Valdes-Fauli, believes that brand loyalty can be won within the Hispanic millennial market, just as soon as advertisers and marketers understand that "brand value matters."