Coca-Cola drives brand awareness via mobile gaming initiative

Mobile gaming - great way for brands to engage their target audience. However, the game must represent the brand in an authentic manner.

Coca-Cola drives brand awareness via mobile gaming initiativemobilemarketer.comCoca-Cola has rolled out a branded mobile gaming application that targets teens and young adults and lets them engage with the beverage giant on a deeper level. The Crabs and Penguin game, which was developed by Coca-Cola’s...