Adweek took to the streets of New York last week to quiz 100 members of Generation Y/Millennials about everything from their social media and shopping habits to their parents to the Super Bowl. Media consumption is changing: 51% don't own a TV, 81% own an iPhone

What Do Millennials Really Want?

adweek.com What do you think of when you hear or read the word millennial? Perhaps a smartphone-addicted twentysomething who spends her free time posting selfies on Instagram, sharing BuzzFeed lists on Facebook and creating socially...