Mobilizing Shoppers™ - Targeting Millennials on Mobile Devices...this segmentation study may help to create personalized messaging. Each group is largely defined by its reaction to three major forces: the economy, globalization and social media. Those, combined with an array of other experiences and lifestyle choices, have led to the emergence of these 12 millennial groups

Are These the 12 Types of Millennials?

adweek.com If there's one thing every millennial hates, it's an overly broad generalization about what every millennial thinks. But is it better or worse to try to carve the 18-34 age group into smaller segments?