Mobile is a highly targeted way to reach Multicultural/Hispanic consumers, however marketing efforts must be culturally relevant. Latinos exhibit distinct product consumption patterns and are not buying in ways that are the same as the total market. Hispanics make fewer...more

Young, Mobile and Growing: The State of U.S. Hispanic Consumers blog.nielsen.com

April 17, 2012 More than 52 million strong and representing the majority of population growth over the next five years, Latinos have become prominent in all aspects of American life. A growing, evolving population, Latinos are...