Why is SMS not playing a bigger role in brands’ marketing efforts?

SMS is a great way to engage Mobile Shopper Marketing...most everyone has capabilities for text messaging!

Why is SMS not playing a bigger role in brands’ marketing efforts? mobilemarketer.com

When it comes to mobile marketing, SMS is a trusted old friend – it has been around longer than other mobile marketing techniques, has a broad reach and, for a well-executed campaign, the results can be impressive. So why do...