IBM Tests 'Augmented Reality' Shopper App | Digital - Advertising Age
Mobile Shopper Marketing - One great way to embrace "Showrooming" - retailer creates their own Augmented Reality program.
IBM Tests 'Augmented Reality' Shopper App | Digital - Advertising Age adage.com
Marketers have tried targeting consumers in stores with QR codes and barcode scanners that so far have gotten limited traction. Now IBM is testing a new approach, dubbed augmented reality, which is a bit like applying search or...