Updating the relationship between viewers, brands and broadcasters

Mobile second screen + media convergence = building brand loyalty & engagement. Mobile is the only media vehicle that is with consumers 24/7 and therefore, can reinforce & augment all other media vehicles (e.g. TV, radio, OOH, events, digital, magazine, print, etc.)

Updating the relationship between viewers, brands and broadcasters mobilemarketer.com

You are probably too young to remember this—hell, I am too young to remember this—but in the beginning, television was free. Broadcasters paid for the content and distribution, advertisers paid for ads and airtime, and viewers...