Tablets Impact Change Shopping, Media Habits

Mobile Shopper Marketing - 22% of tablet users claim they've shopped less in physical stores since purchasing a tablet and more than half (55%) make purchases on their device in an average month.

ZMOT - Purchase consideration: 55% of tablet owners said they first learn about the product on their tablet, 53% actively evaluate the product, and 58% follow through with purchasing those goods on their tablet.

Tablets Impact Change Shopping, Media Habits mediapost.com

Mobile ad network InMobi and Mobext, the mobile marketing arm of Havas Digital, today released findings from a joint study examining the habits of 9,600 U.S. consumers across PCs, smartphones and tablets. (Those in the sample...