Mobile Shopper Marketing - to leverage 'Showrooming' brands must have a mobile optimized website...the first step in mobile marketing. Deloitte study: “Consumers’ store-related mobile activities are contributing to – not taking away from – in-store sales.

• 48% of smartphone owners say their phone has influenced a decision to purchase in-store
• 37% used third-party mobile shopping applications, while 34 percent used a retailer’s mobile app
• 67% of users between 14 and 34 years of age have used their smartphones for shopping

'Showrooming' Increases In-store Salespowerretail.com.auA recent study performed by Deloitte lends weight to the theory that shoppers who use their smartphones to browse products while in-store are more likely to buy then and there, debunking the popular 'showrooming' myth.