Mobile Shopper Marketing - Step 1: Mobile Optimized Website. Michelob Ultra created a great interactive mobile ad, but the last step failed by linking to a non-mobile optimized website - very frustrating for consumers and more importantly missed opportunity for the brand to deliver on the full experience

Michelob Ultra stirs up brand awareness via mobile adsmobilemarketer.comAnheuser-Busch’s Michelob Ultra is using rich media mobile advertising to give consumers an interactive behind-the-scenes look at how the new beverage is made. The ads are part of a broader marketing campaign from Michelob...