WWE text-to-win effort garners more than 900,000 participants

Mobile Marketing - WWE created a cross-channel promotional effort - augmenting their television & print marketing efforts...great way to create an integrated marketing program. Mobile is NOT a stand alone media vehicle.

WWE text-to-win effort garners more than 900,000 participants mobilemarketer.com

World Wrestling Entertainment recently ran a text-to-win campaign to support its annual Wrestlemania event and build a mobile database of opted-in fans. The cross-channel effort generated participation from over 900,000 fans,...