Vending Machine Lowers Drink Price on Hot Days

Coca-Cola's Limon&Nada pricing based on temperature! At temperatures of up to 77 degrees Fahrenheit, the cans of lemonade cost 2 euros. At 77.8-84.2 degrees = 1.40 euros. At 86 degrees just 1 euro.

Vending Machine Lowers Drink Price on Hot Days mashable.com

Spanish marketing agency Momentum has installed 18 vending machines that offer discounts when the temperature rises outside. The vending machines are filled with Coca-Cola's lemonade drink Limon&Nada. This creative method of...