American Beverage builds mobile presence with multi-pronged approach

Mobile Shopper Marketing - great example of mobile integration into other elements of the marketing mix and leveraging the strengths of mobile's on-the-go, 24/7 connectivity.

American Beverage builds mobile presence with multi-pronged approach mobilemarketer.com

American Beverage-owned Daily’s Cocktails is aiming to target on-the-go consumers this summer with a marketing campaign that includes mobile Web, SMS and advertising. The campaign is aimed at generating awareness of Daily’s...