Mobile Shopper Marketing, key to success is providing value & assistance to the shopper, and mobile enables 24/7 connection. L'Oreal creates a personal shopper companion to help women choose their perfect hair color shade.  If you've ever colored your own hair, you know how hard it is to pick the right color - this app is providing valuable assistance to the shopper.

L'Oreal Paris taps mobile app to help women perfect hair color shademobilemarketer.comL'Oreal Paris is taking the guesswork out of choosing the right hair color shade with the release of a new mobile application that serves as a personal color consultant. The My L’Oreal Colorist app is available for free...