Walmart, Kmart see up to 18pc click-through via mobile circulars...

Mobile Shopper Marketing, Why rely on the newspaper mobile website? Retailers should create their own circulars and customize based on the mobile shopper! Mobile is personal & individual, therefore mass messaging isn't optimal.

Walmart, Kmart see up to 18pc click-through via mobile circulars...mobilecommercedaily.comRetailers such as Walmart, Kmart, Target and Macy’s, who are participating in a beta pilot to make weekly ad circulars available on mobile news sites, are seeing strong results. As a result, the program is being made available...