Mobile Marketing & Shopper Strategy - start with the basics, create a 'thumb friendly' mobile website that provides the 3 key pieces of information that the mobile user on-the-go is seeking. People don't want to 'pinch & zoom' they want it simple.

Mobile is the new black

mobilemarketer.comMobile continues to grow at a rapid pace and marketers are continually implementing QR codes, SMS, mobile advertising and applications into their marketing efforts to reach consumers on every medium possible. Television and...