What marketers risk by not taking a mobile-first approach
Mobile Shopper Marketing - Understand where your shoppers are in their journey (path-to-purchase) and identify mobile trigger points to connect and engage. There are so many mobile tools...strategy enables you to choose the right tool.
What marketers risk by not taking a mobile-first approach
mobilemarketer.comMarketers need to understand that mobile is no longer a nice-to-have and, while companies such as Gilt Groupe and Disney are seeing success thanks to their mobile-first approach, a majority of companies have yet to adopt the...