The 3 New Realities of Local Retail

Mobilizing Shoppers™ - Empowered Shoppers = New reality #1: Digital drives in-store traffic, #2: Smartphones are in-store shopping assistants, #3: Omnichannel shopping calls for omnichannel measurement

thinkwithgoogle.com In this article, we expose how digital has influenced the three new realities of local retail that will help retailers meet (and even exceed) customers’ shopping needs and expectations.