Mobilizing Shoppers® - Who said Millennials don't read the newspaper? Millennials are digital and now driving mobile newspaper consumption. Mobile-only newspaper audience soared 85% year over year. Optimizing mobile advertising media vehicles is the key to an efficient and effective program

Young Women Drive Mobile Newspaper Usage - eMarketer

emarketer.com The US digital newspaper audience hit a milestone in October 2014 when total unique visitors reached 166 million. Thanks to high adoption, mobile devices continued to fuel this growth as the mobile-only newspaper audience...