Mobilizing Shoppers® - Brands and retailers cannot ignore the digitally wired Millennials that will be driving purchases. Older vs. younger Millennials have different mobile usage and may require customized messaging depending upon the product, attitudes, interests and needs.

This year, Millennials will overtake Baby Boomers

pewresearch.org In 2015, the “Millennial” generation is projected to surpass the outsized Baby Boom generation as the nation’s largest living generation.