Mobilizing Shoppers® - Automakers, aiming to woo millennial buyers who resist traditional advertising, have stepped up shifting marketing dollars into mobile & digital channels. Typically, they position ads next to streaming video on mobile devices and social media sites.

For Volkswagen, Lincoln, Super Bowl sit-out underscores mobile strategy shift

mobilemarketer.com Volkswagen’s and other automakers’ decisions to skip expensive Super Bowl XLIX television ads point to how mobile marketing is seen as a more effective way to micro-target and harvest data from a consumer who is likely to...