Mobilizing Shoppers® - As the Millennial population grows and purchasing power increases, according to Nielsen they are willing to pay a premium for healthy/functional foods. Brands in the functional food & beverage category should target Millenials....and of course they are mobile shoppers!

Younger Consumers Endorse Healthy Foods With A Willingness To Pay a Premium

nielsen.com Despite our best intentions to eat healthily, the contents of our shopping carts don’t always align with our objectives. And when we look around the globe, not everyone places health attributes atop their list of important...