Shopping For Better Data
“Our job is to connect our brand stories and the in-store experience to inspire balanced, habitual consumption across our brand portfolio. Making discounts the habit is the opposite of success.” Nice quote Mike Hornigold.
forbes.com Truth be told, shopping is universally broken. There is a growing gap between the shopping public and the retailers who aim to serve them. Caught in the middle are brands trying to find new way to wrestle back some control.