Mobilizing Shoppers® - Creating mobile content is much more complex vs. other media vehicles since the occasion, device and UI all need to be in sync for the optimal customer engagement (e.g. search, location, reviews, purchase)

Mobile is “tail wagging the dog” of business transformation: Forrester

mobilecommercedaily.com NEW YORK – Although $100 billion was purchased last year using mobile devices, brands are still facing a number of challenges that inhibit meeting consumers’ needs, according to a Forrester researcher at Mobile...