Youthful Brands Text Customers

Mobile Shopper Marketing - Retailers using mobile SMS as a trigger point on the path-to-purchase to engage with shoppers.

Youthful Brands Text Customers

online.wsj.com"Forward 2 ur girls!" urged the text message last week. Using the text-speak that many teens see as their own secret code, trendy retailer Charlotte Russe was inviting customers to a "Happy Hour"-a late-afternoon sale offering...