The mobile Web: Act now or risk missing out

Mobile Shopper Engagement: Strategy is the key to creating the optimal 'thumb friendly' mobile web based on shopper needs and ease of buying.

The mobile Web: Act now or risk missing out

mobilemarketer.comWith mobile Web usage on pace to overtake desktop access, marketers have realized that having an optimized site is a crucial element in a 360-degree mobile strategy. However, many brands are still missing the mark when it comes...