5 common mobile marketing mistakes

Mobile Shopper Engagement: Strategy - most common mistake we see is the brand doesn't have a 'thumb friendly' reduced content mobile website. Shoppers/consumers want to access relevant information instantly.

mobilemarketer.comNowadays, marketers are incorporating mobile into their efforts to stay ahead of the game and drive engagement. However, companies are still making several common mistakes such as leading consumers to a non-optimized site,...