Mobile Shopper Engagement - requires strategy and Integration: mobile 'thumb friendly website, mobile marketing, mobile shopper tool, showrooming, m-commerce, social media, lead generation, customer service, PR and connecting with traditional advertising.

The Biggest Mistakes Companies Make With Mobile Marketing, And 3...fastcompany.comTwo years ago, I argued that we were in the midst of an "app bubble." Brands and venture capitalists were eagerly investing in an overcrowded marketplace that didn’t demonstrate real value to most consumers. As smartphones have...