Mobile Shopper Engagement - Grocery retail executives predict only 17% using print media in the next 5 years.Mobile & social media...highly efficient way to engage shoppers with personal messaging, especially Grocery retailers with a defined geographic trading area.

Grocery Stores Plan Shift to Social

emarketer.comThe ongoing shift in consumer media usage habits from traditional to digital media will be pushing the grocery industry in a distinctly social direction, according to research from media and marketing services firm Valassis....