Are You Making It Hard For Customers To Buy From You?
Shopper Decision Journey includes: before, during and after shopping experience. Brands and retailers that simplify the shopping experience and integrate marketing messaging will build loyal customers: In-store, e-commerce, m-commerce
Are You Making It Hard For Customers To Buy From You?
fastcompany.comOne Saturday afternoon, a management consultant with retail expertise happened to be in a crowded and very busy athletic shoe store where he saw a harried sales clerk repeatedly offer a particular off-brand to his customers....